GOMOTION^TM WORLD-WIDE LAUNCH AT OUTDOOR RETAILER

SUMMER
MARKET, AUGUST 9-12

July 4, 2007 - Dedham, MA

GoMotion, Inc., a new company dedicated to developing innovative, body-mounted lighting systems and accessories for active-lifestyle enthusiasts, announces its world-wide launch at the upcoming Outdoor Retailer Show at the Salt Palace, August 9-12 in Salt Lake City, UT.

GoMotion will be introducing a full line of body-mounted CoreBeam™ lighting products designed for runners, walkers, and hikers on display at booth number 73011. GoMotion™ products are unique in that they allow people to safely enjoy their favorite sport long after the sun has gone down without the restriction of either carrying a flashlight or experiencing the discomfort of wearing a headlamp. For years, runners, walkers, and hikers have been forced to use headlamps, handheld flashlights, and lanterns. However, those devices do not combine the elements of comfort, stability, and light output required for performance athletes on the road and trail. GoMotion now provides the solution with its’ GoMotion™ LiteVest™ and LiteBelt™.

“The Outdoor Retailer Summer Market is a great show for companies such as ours to introduce new and exciting products for the growing outdoor category,” said Jonathan Craig, co-founder of GoMotion, Inc. “There is perhaps no better place to gain immediate exposure to key dealers and get traction in the Outdoor segment.”

The GoMotion solution creates an entirely new category in recreational lighting. An active lighting system utilizing CoreBeam™ technology, the GoMotion LiteVest™ Mini-Packs and LiteBelts feature a high-output Light Emitting Diode (LED), mounted in the center (or Core) of the torso — the part of the body that moves the least when running — providing the wearer with a comfortable, stable, and hi-output light source. The LiteVest™ and LiteBelt also incorporate reflective trim and two flashing LED lights on the back, making the unit highly visible to others yet maintaining a stylish performance look in keeping with today’s active outerwear.


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